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Getting Creative with Brand and Demand
B2B marketing is no longer just about chasing leads and closing deals. It’s about creating unforgettable experiences that resonate long after the pitch. In this episode, Tom Stein, CEO and Founder of Stein, reveals the transformative strategies high-achieving B2B businesses are deploying to dominate their markets. You’ll discover why investing in creativity, unifying brand […]
SAP & 2X Transform Their Prospect Digital Experience with Next-Level Campaigns
Learn how SAP has redefined its campaign mix to a series of top of funnel, acceleration, 1:1, and micro-targeted programs; and establishing a new function for targeting, creative development, campaign testing, and optimization delivered by 2X.
Level Up: ABM Campaign Creation & Execution
Level four unlocked! After level three, you know the benefits of going account-based and what components make up a best-in-class account-based marketing (ABM) strategy. Now it’s time to learn how to build and execute an ABM campaign. Hear from the experts at Flexential and ROI·DNA on how they followed the 5-step account-based formula to execute […]
B2B Influencers are Influential
When does a B2B influencer strategy drive real impact and when is it just a distraction? In this episode, Fredrik Borestrom, Director of International Agency Development, EMEA and LATAM at LinkedIn, shares insights on the rise of B2B influencers. He explains why expertise is more valuable than reach, how brands can tap into employee […]
Level Up: Account-Based Personalization
Welcome to level seven! The best ABM approaches blend personalization with orchestration. It’s like choosing the right character and mastering their moves. During this session, experts from 6sense and Mutiny will teach you how to create best-in-class personalization experiences for your audience, in addition to:
Generative AI: MarTech’s Final Frontier?
Marketers have never been short on big ideas—but executing them has always been the challenge. Too much time spent on production, data wrangling, and operational headaches has kept teams from focusing on strategy and creativity. Now, AI is flipping that equation. Generative AI isn’t just a new tool; it’s redefining what’s possible in marketing, […]
Level Up: ABM & Content Marketing
You made it to level five! Content is an essential part of every ABM campaign. During this session hear content marketing experts discuss:
Crushing Rev Ops is All About the Data
Could AI become the cornerstone of smart revenue operations? Bryan Bayless, VP of Revenue Center of Excellence at Gong, certainly think so and he has the game-changing strategies to leverage AI and conversational intelligence for explosive revenue growth to prove it. In this episode of Revenue Makers, Bryan explains how to harness AI for […]
Marketing’s Role in Acquisitions
AI isn’t just a buzzword. It’s a game-changer that can revolutionize how your sales and marketing teams operate. In this powerhouse episode, Randy Littleson, CMO of Salesloft, unveils how AI is reshaping the landscape of revenue generation. From transitioning to a multi-product company to integrating cutting-edge technology without sacrificing user experience, Randy lays down […]